Innovations in gantry car washes
Augsburg, June 2016 – Customised car washing: WashTec, the world’s leading supplier of car wash solutions, is redefining how we wash cars with its iWash 2.0. iWash 2.0 allows the operator to put together the basic programmes and extras, which in turn enables customers to custom-select the wash best-suited for their cars and their particular needs on the car wash's interactive touch terminal.
Starting now, the days of rigid, pre-set wash programmes are over. Today’s customers expect flexible service and simple, intuitive operation when choosing their wash programme. This is exactly what iWash 2.0 offers – motorists decide what they want and get just the wash they need for their car at any given time. In addition to increasing the customer’s freedom of choice when it comes to creating wash programmes, iWash 2.0 also helps boost the washing business for the car wash operator.
Customised extras and intuitive operation.
It couldn’t be simpler: after selecting a basic programme, users can choose from a large range of customised extras. The operators themselves get to decide from which basic programmes and options their customers can choose. Irrespective of whether "insect intensive", "wheel intensive", "underbody wash" or additional care programmes with ShineTecs and RainTecs, based on the selected options, the car wash control system determines the ideal washing process and immediately presents the customer with a total price and washing time for the chosen combination. This makes the iWash 2.0 customer experience entirely individual and entirely transparent.
WashTec’s innovative approach reflects the spirit of the times and makes vehicle washing more appealing than ever. The simple, intuitive operating system lets customers instantly decide what kind of wash they want at any given time. iWash introduces modern, uncomplicated customer service to the world of vehicle cleaning, making going to the car wash a genuinely customer-friendly experience!
The employee who never forgets to ask car wash customers about an upgrade.
iWash 2.0 has the concept of upselling built-in. Every car wash customer is offered the option of selecting one or multiple extras in addition to a basic programme. The extras can be priced individually, thus creating new sales potential. This not only boosts customer satisfaction, but also the average price. The concept also extends to the shop. Using the Multibox², the employee at the till selects from the same basic programmes and associated extras – which also reminds the employee to ask customers about upgrading their wash.
The perfect combination: iWash 2.0, Wash&Pay and Drive-In.
Combining the innovative solutions from WashTec produces greater convenience and speed. iWash 2.0 creates the scope for offering customers a washing experience to suit their particular needs as well as the opportunity for greater sales potential.
Wash&Pay allows your customers to drive up directly to an empty washing bay, to select and start a wash, and pay afterwards in the shop. This makes the processes at the gantry car wash considerably more efficient.
Drive-in also offers motorists the additional convenience of being able to decide for themselves, i.e. whether they wish to remain sitting comfortably during the wash and pay afterwards in the shop, or to get out and pay while their car is being washed.
Car wash of the future.
WashTec’s iWash 2.0 concept focuses on the unique washing experience of the future. “This opens up entirely new opportunities for our car wash operators. By offering a product people are enthusiastic about, operators can increase customer loyalty more than ever before, and also increase sales in the long term. Because if washing your car is fun, then you’re going to wash your car more often,” says Georg Wimmer, Head of Business Unit at WashTec, in his message to anyone wanting to make money with a car wash business.
About WashTec: Based in Augsburg, Germany, the WashTec Group (www.washtec.de) is the world’s leading supplier of innovative carwash solutions. WashTec employs more than 1,700 people and is represented through wholly owned subsidiaries in the core markets of Europe, the United States and Canada, as well as in China and Australia. WashTec also has a presence in some 70 countries through independent sales partners.