Augsburg, September 2018 – Make more money out of car washing – was the motto under which, WashTec, the world's leading provider of car wash solutions, was represented at Automechanika this year. "Everything we do at WashTec is geared to one goal – ensuring maximum customer benefits. That's why we presented profitable solutions for car washes at Automechanika," says Thomas Brenner, Head of Marketing & Sales Excellence at WashTec.
Whether for garages or car dealerships, the additional business of washing cars is a clean footfall generator for every operator. WashTec supports interested car wash operators in making their car wash business even more profitable with the right concept. With the future-oriented EasyCarWash washing concept, operators can, for example, increase their profits by 20% and more. Regardless of the weather, season or day of the week, EasyCarWash creates loyal customers for every operator and is easy to operate with the EasyCarWash app. Additional business can also be generated with the new high-end polymer ShieldTecs. Thanks to the unique OMP technology, ShieldTecs protects the paintwork like a second skin, shielding it from environmental influences. ShieldTecs ensures intensive paintwork protection for car wash customers and generates more revenue for operators through higher average prices.
WashTec presented the www.truck-wash.com directory to visitors interested in truck washing – a lucrative opportunity to actively promote truck and bus washes at no cost. The website provides addresses and contact details for thousands of wash station locations in over 20 languages. In addition to finding a wash station along a route, the platform also provides detailed information on service facilities available at the wash station site. Registration is free for wash station customers and operators alike.
"Visitors to the trade fair showed particular interest in the trend topic of digitisation. Above all, the WashTec presentations proved very popular, which was reflected in the numerous discussions that always followed these", said Brenner.