Augsburg, October 2019 – For the fourth year in a row, the interdisciplinary panel of experts of the German Brand Award selected companies that are pioneers in the world of brands. Only the best are honoured for outstanding innovative achievements, consistent brand management and sustainable brand communication. WashTec received the German Brand Award in the "Excellent Brands" competition as a "Winner" in the "Industry, Machines & Engineering" category. In the additional category "Excellent Brands Special", EasyCarWash was also awarded the title "Brand Innovation of the Year" with a "Special Mention".
WashTec is a "Winner" in the "Industry, Machines & Engineering" category and received a "Special Mention" in the "Brand Innovation of the Year" category for EasyCarWash.
"We are proud that our consistent brand and communication strategy has been acknowledged in this special way. The awards given by the German Brand Award confirm that WashTec is one of the best company brands in the Industry, Machines & Engineering sector," says Thomas Brenner, Head of Global Marketing & CRM. The companies are nominated by the German Brand Institute, its brand scouts and expert committees. A total of 1,250 participants from 19 countries applied in 2019.
The German Brand Award makes outstanding brand successes visible. The brands were judged in the competition class "Excellent Brands" according to the following criteria: Brand uniqueness, target group relevance, homogeneity of the brand result, degree of innovation, sustainability, continuity, future viability, price premium, growth and economic success. WashTec was able to convince the panel of judges as one of the best product and company brands within the "Industry, Machines & Engineering" sector. WashTec also won the German Brand Award with EasyCarWash: EasyCarWash rethinks the car wash business and the relationship with car wash customers. The EasyCarWash app works like a marketplace. Operators are listed with their car washes in the app, potential car wash customers can choose the nearest station and digitally book, start and pay for the car wash. The car wash customer drives to the car wash, the camera mounted there scans the number plate, and the EasyCarWash app starts the wash programme selected in advance. So easy!